MIGHTY SOCIAL BLOG

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How to keep your CPA down and increase conversion rates

Discover our top tips for keeping your CPA cost down and increasing conversion rates. Our insights and proven techniques will help you evaluate your digital marketing strategy.

Mighty Social   CPA
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How to stay ahead in the new era of social media advertising

We share tips for the personalisation of messaging for social media advertising from initial ad unit through to onsite experience to help brands stay ahead.

Mighty Social   social media advertising
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What is the best way to measure paid media success?

Marketers can only achieve paid media success if they know what that success looks like. This blog explores the best way to formulate an accurate attribution model.

Mighty Social   social media advertising
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Our MIGHTY approach to excellent creative for paid media

It’s really noisy in the social media world. To cut through this noise, brands need to serve highly targeted and engaging creative to their most receptive audience – at a time and place where and when it’s convenient to them. Discover our mighty approach to excellent creative for paid media.

Mighty Social   social media advertising
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The ultimate paid media news roundup

It’s been an exciting time in the world of paid social with big developments on all the major platforms. Here we share a roundup of the most important paid media news.

Mighty Social   social media advertising
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What you need to know about dynamic ads

Dynamic ads are dynamically generated based on data captured on a particular audience. Learn how they work and how to get the best out of dynamic ads.

Mighty Social   social media advertising
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How to write the perfect paid media briefing

A first-class paid media briefing can be the difference between campaigns that win awards and ones that flop. Discover our top tips for making sure your paid media briefings set you up for campaign success.

Mighty Social   social media
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How to measure the performance of paid social

It’s essential for digital marketers to be able to prove the value and return on investment of social media advertising. This blog looks at the key metrics for measuring the performance of paid social campaigns.

Mighty Social   social media advertising
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How to optimise your ads for mobile

Mighty Social shares tips for optimising ads for mobile. Learn how to grab attention, maximise engagement and increase conversions on social media.

Mighty Social   social media advertising
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Paid Ads: In-house or outsource?

We’re all aware of today’s limited organic reach on social media; as a result, making the decision to use paid ads to fuel growth has become clear for many businesses over recent years. The decision of how to manage those ads, however, is often less clear.

Mighty Social   social media advertising
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