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Social advertising: cool new thing or powerful game-changer?

In this article published by Digital Doughnut, Joel Davis addresses the damaging tendency in marketing circles to believe that social advertising may be ‘the cool new thing’ but it won’t cover costs. According to Davis, this kind of low expectation only serves to dilute social advertising’s true potential and he goes on to explain why [...]
Mighty Social   press
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Measuring the impact of social media advertising

As Joel Davis points out in this article published by Brand Quarterly, to truly extract value from social advertising brand managers need to ensure they have clear measurements for the outcomes they expect. These need to be well defined and should become the benchmark by which they will drive the entire campaign. Social advertising certainly […]

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The evolution of social media advertising on Facebook

The evolution of social media advertising on Facebook has been fast-paced. Read this blog to learn about the fascinating journey from Facebook likes to ROI.

Mighty Social   social media advertising
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Audience is key: Tailoring your approach to specific segments

James Dobbin of National Amusements and Joel Davis talk to Figaro Digital about the exciting campaign to launch National Amusements’ new film, Thomas and Friends: The Great Race.

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Joel Davis featured in Tech City News

How to calculate the impact of social media advertising campaigns According to a recent ClickZ survey of advertising professionals worldwide, 61% of respondents expect an increase in social ad spending for Facebook and 40% of respondents expect an increase for LinkedIn and Instagram.

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Joel Davis published in the Digital Marketing Magazine

How Social Advertising is Helping the Struggling Cinema Sector Joel Davis on taking a uniquely sophisticated targeting approach to accurately identify an audience that ended up being four times larger than any standard social targeting option available.

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Joel Davis featured in Technative

The value of social media advertising In this article Joel Davis outlines how National Amusements’ tight deadline and faith in Mighty Social’s proposal for a ground-breaking Facebook advertising campaign led them to put 80% of their marketing budget into their capable hands.

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Joel Davis appeared on Disruptive Tech TV

Joel Davis appeared on Disruptive Tech TV as part of a round table discussing social media’s ecosystem on 9 June 2017. There was an eclectic mix of people, chaired by Frank Jennings, the cloud lawyer from Wallace LLP. A range of topics were discussed around social media from the need to help clients grasp how social…

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Proving the value of social media advertising

Social media advertising spend is rapidly growing, at rates that are truly mind-blowing. A recent survey of advertising professionals worldwide showed that 61% of respondents expected an increase in social ad spending…

Mighty Social   social media advertising
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