MIGHTY SOCIAL BLOG

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How to write the perfect paid media briefing

A first-class paid media briefing can be the difference between campaigns that win awards and ones that flop. Discover our top tips for making sure your paid media briefings set you up for campaign success.

Mighty Social   social media
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How to measure the performance of paid social

It’s essential for digital marketers to be able to prove the value and return on investment of social media advertising. This blog looks at the key metrics for measuring the performance of paid social campaigns.

Mighty Social   social media advertising
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How to optimise your ads for mobile

Mighty Social shares tips for optimising ads for mobile. Learn how to grab attention, maximise engagement and increase conversions on social media.

Mighty Social   social media advertising
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Paid Ads: In-house or outsource?

We’re all aware of today’s limited organic reach on social media; as a result, making the decision to use paid ads to fuel growth has become clear for many businesses over recent years. The decision of how to manage those ads, however, is often less clear.

Mighty Social   social media advertising
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Tools to run a successful influencer marketing campaign

With Facebook’s recent change to its news feed, peer-to-peer endorsements are going to become ever more important. 75% of marketers anticipate spending more on influencer marketing in the year ahead, so it’s vital that brands know how to maximise ROI with the latest tools for influencer marketing.

Mighty Social   social media
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Facebook updates its News Feed: what does this mean for brands?

Facebook has announced that it will soon prioritise posts from friends and family in the News Feed over posts from public pages. Its algorithm will favour posts that are likely to generate person-to-person interactions rather than person-to-page.

Mighty Social   social media advertising
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Proving the value of short video for Facebook advertising

The popularity of Facebook video content continues to accelerate. The two main variables that drive video success are how shareable the content is and the length of the video. We often find clients prefer longer videos for their social media marketing. However, the value of short.

Mighty Social   social media advertising
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Social media in 2018: our top 3 predictions and tips

Social media is changing at lightning speed. In 2017 digital marketers have seen many changes, innovations and even the involvement of politics in social media. These developments have really shaped how we use social media today, both as consumers and advertisers.

Mighty Social   social media
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Mighty Social is a Deloitte UK Technology Fast 50 Winner

Mighty Social is delighted to announce that we are a Deloitte UK Technology Fast 50 Winner. This is particularly exciting as the Deloitte UK Technology Fast 50 award measures sustained revenue growth over four years, and being one of the 50 fastest growing technology companies for a second year in a row in the UK is an impressive achievement.

Mighty Social   social media
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Digital killed the TV star: How marketers can take advantage of the shift from TV to digital

Is digital the new TV? Well, the media landscape has certainly changed in the past decade. There has been a clear shift in media consumption from traditional TV to digital.

Mighty Social   social media advertising
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