Driving global sales for Powerpuff Girls

Campaign Highlights

  • Highly cost efficient traffic to retailers of Powerpuff Girls merchandise
  • Millions of users reached with PPG brand messages
  • Smashed all target KPIs: CPM, CPC and Cost Per Order
  • CPC 15% lower than target

An exciting brief from our client

Our brief was to increase brand awareness for new Powerpuff Girls consumer products across the globe, focusing on the UK, France, Saudi Arabia, UAE, Qatar and Kuwait.

Our aim was to make an impact on purchasing intent and generate significant sales for branded Powerpuff Girls merchandise with innovative social media marketing.

Why was this campaign challenging?

To succeed in the highly competitive toy market, we had to truly stand out from the competition and reach parents who are targeted with ads 24/7 by alternative brands.

A winning campaign strategy

Our new audience builder technology the ATOM, fuelled a highly-targeted audience of parents who had a high propensity to purchase toys across differing local markets.

We continuously tested different audience segments, ad formats and messaging to identify the best performing ad content to achieve our impressive cost efficient CPA of 15% lower than target.

Highly localised creative that was optimised for social was designed to prompt an emotional response
– for example, to firstly show parents how their children would feel when interacting with the toys, and secondly to highlight beneficial product features.

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