In his article for Marketing Tech, Joel Davis reflects on how drastically the social media landscape has evolved.  As he points out we have gone from ‘innovative and cool new thing’ to the very building blocks of current marketing strategies.

Davis remarks that smart machine learning is now poised to further shift  the way we can more accurately process data, and, as a consequence, influencer marketing is fast emerging as a reliable and impactful ally in marketers’ toolkits.

According to Davis there is a high-affinity to influencer marketing which is on track to supersede generalised brand content. Getting closer to the hearts of the influencers, and the eyes and ears of their followers and supporters heralds a new era of more authentic communication between brands and consumers.

Read more here  –

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