AI helps marketers get personal

In his article for MarTech, our co-founder Joel Davis looks at the potential for AI to personalize marketers’ customer interactions.

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals.

By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in a bid to appear to know them personally.

The fact is that we are on the cusp of transformational changes that herald a new era of engaging with consumers. Marketers now have the tools to evolve from the traditional rule-based approach to personalization to using AI to present a hyper-relevant experience to each and every one of their customers.

Davis reviews two cutting-edge AI applications that are set to transform the way marketers’ will engage in the very near future.

Read more here – https://martechseries.com/mts-insights/guest-authors/ai-helps-marketers-get-personal/