Get the most from Amazon’s social power

In his second article for ADMAP magazine, our co-founder Joel Davis explores how marketers can tap into Amazon’s social power. Amazon’s ad revenues are growing faster than almost every other ad publisher.

Joel Davis suggests that advertisers should view Amazon as a key took in their marketing arsenal. He outlines three ways that marketers can use Amazon to re-energise and refine their social media marketing strategies:

1) Hyper-segment your target audience

2) Use audience data to guide the ad creative

3) Build Amazon into your overall marketing strategy

Joel Davis in Admap

Read more here –¬†https://www.warc.com/content/article/Get_the_most_from_Amazon%E2%80%99s_social_power/123131

 

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