According to Joel Davis, any brand that blindly bombards users with their message in this day and age is doomed.

In his latest article in the MarTech Series, Joel explains why only those brands who genuinely want to meet their customers’ expectations will see a positive shift.



As Joel points out, finding the perfect audience at scale for a specific ad creative served at the right point during the e-commerce journey is the very essence of optimal digital advertising. Yet marketers are still missing the mark when it comes to building highly targeted audiences.

Read more to find out how to gain a seamless customer experience and better understand the context within which a target audience thrives.