Differentiation in the digital era: 5 minutes with Joel Davis

Joel Davis talks about the technology-driven interactions we now take for granted and how they have created an expanding technology identity for everyone.

Davis believes that those organisations who are really thriving are the ones who are able to demonstrate the value of fluid consumer touchpoints, which evolve and grow alongside a new breed of data-driven consumer.

In this interview, Joel Davis explores these questions:

  • How can companies stand out in the post-digital era?
  • What are your best tips to harness consumers’ expectations in this phase of digital saturation?
  • What do you think will be the future of communications?
  • Why are experience and emotions becoming increasingly important in communications?

Read more here – http://www.transformmagazine.net/articles/2019/five-minutes-with-joel-davis/