Our Future of Advertising Breakfast talk
So far in 2019 we’ve won the Financial Times FT 1000: Europe’s Fastest Growing Companies, Red Herring Top 100 Award and the Deloitte Technology Fast 500 award, and it’s only June…
So, what else are we up to?
After a hugely successful year so far, it was time to share our knowledge, expertise and passion for the industry in our Breakfast Talk: The Future of Advertising.
After months of planning, research and analysis of our past campaigns we decided on six key points to lead a discussion for fellow marketers:
Today’s Industry Challenges
The Future Consumer
The Role of Social & Paid Media
The Agency of the Future
Further Personalisation & Optimisation
AI-based Advertising
Marketers from a broad range of industries joined us for a thought-provoking conversation where discussions ranged from keeping up with industry development and new innovations, hyper-personalisation and reaching a new cohort of people of any age who are familiar with digital technology.
Ultimately, the conversation concluded that the future of advertising won’t feel like advertising. The more personalised, automated and immersive it becomes, the more receptive the consumer will be.
The opportunities for creativity, innovation and performance are truly exciting, we look forward to the future.
We are ready for the Future of Advertising, are you?