A guide to the future of advertising today

Our CEO Joel Davis and Creative Director Elise Mendelle have put their heads together for Marketing Technology in this insightful take on the future of advertising.

As they point out, one thing is for sure, tomorrow’s advertising will look nothing like what we understood advertising to be a decade ago!

Digital transformation has re-framed advertising and marketing to such an extent that the once familiar reference points no longer exist.  In this article Joel and Elise explore how they believe the next decade of advertising and marketing will shape up.

Read more here https://www.marketingtechnews.net/news/2019/aug/12/i-amazon-interchangeability-guide-future-advertising-today/

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Differentiation in the digital era: 5 minutes with Joel Davis

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Joel Davis appeared as guest presenter on Disruptive Live