The need for ‘evolved phygital’: Ramping up the experience

Our Co-Founder Joel Davis spoke to MarketingTech about the ‘phygital’ trend and how retailers are ramping up their physical experience with digital techniques and knowhow.

No one realised that it would take a pandemic to turn our well established retail infrastructure on its head. Almost overnight social commerce became our new form of retail architecture. What was already prevalent in China took hold in a matter of months and continues to gain momentum in the West.

Read more in his fascinating article below: