How to get the most out of short-lived social content

Joel Davis has contributed to MarTech and has given his insights on the magic behind short-lived content; specifically how it generates a real fear of missing out and a sense of ‘watch it now or never’.  As Davis explains, in this era of information overload we are all guilty of bookmarking a link with the intention of ‘checking it out later’ and never getting around to it.

However he does point out that whilst short-lived content may have an off-the-cuff, just-caught-on-camera aura about it, to truly have impact it requires a lot of strategic thought.

Read more about how to make short-lived content work for your business.