How to get the most out of short-lived social content
Joel Davis has contributed to MarTech and has given his insights on the magic behind short-lived content; specifically how it generates a real fear of missing out and a sense of ‘watch it now or never’. As Davis explains, in this era of information overload we are all guilty of bookmarking a link with the intention of ‘checking it out later’ and never getting around to it.
However he does point out that whilst short-lived content may have an off-the-cuff, just-caught-on-camera aura about it, to truly have impact it requires a lot of strategic thought.
Read more about how to make short-lived content work for your business.
https://www.marketingtechnews.net/news/2019/mar/20/blink-and-youll-miss-it-how-get-most-out-short-lived-social-content/