Why Voice Search is the next frontier for the toy industry

Joel Davis talks to ToyNews about the changing trends as family viewing attention shifts from TV to multi-screen consumption dominated by videos.

As Davis points out thriving toy brands are those who deploy engaging content via social channels, and now we are on the cusp of further disruption as visual mediums are joined by voice to speed up how consumers search, discover, and share information.

Read more here –¬†https://www.toynews-online.biz/2020/01/17/opinion-listening-to-toy-brands-and-why-voice-is-the-next-frontier-for-the-industry