Travel sector faces a world of renewed expectations

The time for pilots and experimentation is over. In this article for Travolution, Joel Davis explains how the digital capabilities and advantages that were once seen as differentiators are now available to every organisation in the travel sector.

Now that marketers in this sector have the tools to understand their customers with a new depth of granularity, as well as having more channels than ever to connect with them, this article examines what they need to do next to achieve success.

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